Clear and obvious calls to action generate results.

Internet Marketing Strategy | Make Your Calls to Action Obvious

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion. To access either lead post please click either of the links in the prior sentences.

Website conversion does not occur because your website is full of great content. Great content brings you your audience. What gets them to take action are effective Calls to Action (CTAs) within your content.

Zippe.biz helps you generate quality leads for your business through your website.

This is not the time to be subtle.

This is a business website and you are trying to sell something. If someone is not interested, great. Let them move on. Maybe they’ll be back later.

Do not assume your website visitors know what action you want them to take. Tell them. Not only tell them but tell them to do your CTA in a way that is clear an obvious.

A large striking visually eye catching button with a line of instruction text before it and instruction text within it is the right way to go.

If your WordPress theme (because of course you use WordPress) does not itself support CTA buttons, then get a plugin that does. I personally use the MaxButtons plugin, but there are others.

In summary:

  • Attracting your audience brings you a convertible audience.
  • Effective Calls to Action converts them.
  • With your CTAs, be clear, be obvious, and make it easy to do.

Trust me. This works!

Need leads? We can help…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Quality Lead Generation Results From Inbound Marketing Plus Email Effective Lead Generation So much conflicting information is published about how you generate quality leads via the Internet. Facebook? Twitter? Adwo...
How to capture, manage, nurture and track your high quality leads Are you spending your energy and time pushing your leads into a system that’s not really effective? Lead generation often focuses on how to make sure ...
How to build your brand loyalty with a structural reward program Small business marketing people have access to customer data collection and analysis tools that not too long ago were called "big data"! They help pro...
What is Grey Hat SEO, what are the Grey Hat SEO techniques, are they r... It's useful to think of what are called Black Hat SEO and Grey Hat SEO as speeding.If one person goes a little faster than the posted speed limit,...
Why Your Link Building Strategy and Efforts Must Include Internal Link... Internal Links Must be Part of Your Link Building Strategy I scan a lot of articles published in various journals devoted to SEO, Inbound Marketing, ...

Leave A Response

* Denotes Required Field