Internet Marketing Strategy | Important Non Technical Aspects

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence.

Overview

While there are a lot of technical aspects that help or harm your Inbound Marketing efforts, there are some non technical aspects of Inbound Marketing I’ve seen people agonize over, almost to the point of paralysis.

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The two most common non technical issues are:

  • What should my domain name be?
  • Where should I host my website?

Geez Louise! Give it a break people!

Domain Names

Ever wonder how much though went into the following names?

  • Apple Computer
  • Yahoo
  • Google

The answers are “not much”!

Don’t get me wrong, there are domain names that are better than others, so some thought makes sense, just don’t over do it.

RapunzelsBeautySalon.com is not a great domain name (by the way, they’re in Philadelphia), but do you really need me to tell you that?

Hosting

And in terms of hosting, if you have a brand new site and NOBODY knows, what do you care where it’s hosted?

Conclusion

I don’t mean to rant and rave here, but neither of these questions merits as much thought as most people give them.

Simply put, choose a domain name that’s not totally stupid, make a decision, and move on.

Inbound Marketing is mostly about content and publishing, and until you have an audience who actually finds your website via organic search, that is where you should be putting your effort.

I share my thoughts in two other posts, one for each topic. Please read….

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