Images with Good Captions and Descriptions

Internet Marketing Strategy | Images w/ Good Captions and Descriptions

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence.

This post is about the SEO importance of including at least one image with a good caption and description in every blog post.

Zippe.biz helps you generate quality leads for your business through your website.

Having said that, the image is what appears to humans, but search engines can not search images per se.

So how do you make images search friendly:

Filename

Use the keywords you are going or in the image file name, with the different words separated by the “-” character (that is a dash, not an underscore). The file name of the image in this post is “seo-importance-of-images.jpeg”.

Caption

The caption should be short enough to fit on one line and contain the main keywords you wish to emphasize.

Description

The image description is not seen when a person is looking at the blog post, but is seen by the search engine robots. It should be two or three sentences that summarize what the blog post is about.

Alt Text

The Alt Text is specifically seen by the search engines robots. It should also be a short summary of the blog post but use a different sequence of words than what you used in the description. As the search engine robots see both, making them them same would waste an opportunity to give the search engines something else to match.

Need leads? We can help…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Internet Marketing Strategy | Establish and Meet a Publishing Schedule This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the pri...
The Importance of Video to Inbound Marketing SEO and Lead Generation Why is Video Important to Inbound Marketing? On the lists of things you MUST HAVE for successful lead generation through Inbound Marketing, video alw...
What is a great content? 3 elements to consider when writing Great content attracts, educates, entertains, and moves people to take some action. Great content also establishes your website as authoritative and e...
How to build an autoresponder for your small business. Email marketing An autoresponder is simply a sequence of email content delivered to people who subscribes to an email list. The sequence is triggered by some event...
Does Inbound Marketing for Prospect Attention Generate Leads and Sales... Attention Grabbing Posts Will Bring Visitors Attracting visitors via organic search traffic is a matter of publishing a lot, and publishing stuff peo...

Leave A Response

* Denotes Required Field