Images with Good Captions and Descriptions

Internet Marketing Strategy | Images w/ Good Captions and Descriptions

This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog post is of high quality from an SEO perspective. To access either of the lead posts, please click one of the links in the prior sentence.

This post is about the SEO importance of including at least one image with a good caption and description in every blog post.

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Having said that, the image is what appears to humans, but search engines can not search images per se.

So how do you make images search friendly:

Filename

Use the keywords you are going or in the image file name, with the different words separated by the “-” character (that is a dash, not an underscore). The file name of the image in this post is “seo-importance-of-images.jpeg”.

Caption

The caption should be short enough to fit on one line and contain the main keywords you wish to emphasize.

Description

The image description is not seen when a person is looking at the blog post, but is seen by the search engine robots. It should be two or three sentences that summarize what the blog post is about.

Alt Text

The Alt Text is specifically seen by the search engines robots. It should also be a short summary of the blog post but use a different sequence of words than what you used in the description. As the search engine robots see both, making them them same would waste an opportunity to give the search engines something else to match.

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