Establish and stick to a publishing schedule to ensure your website gets updated consistently.

Internet Marketing Strategy | Establish and Meet a Publishing Schedule

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence.

I’ve explained the importance of updating your website multiple times each day, at least if your want your website to start generating leads in months rather than years.

Zippe.biz helps you generate quality leads for your business through your website.

We all have various demands on our time, pulling us in different directions. So how do you ensure your website does get updated multiple times each day?

Do it yourself

By creating a publishing schedule for your website and sticking to it. Right now I’m updating two websites and each gets updated every day at midnight and at noon. I must have (and I do) have a post ready to be published in advance of that time coming around. I schedule writing time on my calendar to make sure this happens.

Pay someone else to do it

And impose a rigid publishing schedule on them.

Do a little of both

Where maybe you write one post a day and you pay someone else to write two.

Does it really have to be multiple times a day?

The more often you publish, the quicker the search engines will bring you your audience. When do you start seeing an inflow of leads?

  • If you publish once a week, it will take years.
  • If you publish once a day it will take many many months (12 to 24).
  • If you publish 3 times a day it should take 6 to 12 months.
  • If you publish 5 times a day it should take 5 to 7 months.

Is it really necessary to publish multiple times a day? How badly does your business need leads?

Need leads? We can help…

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