Establish and stick to a publishing schedule to ensure your website gets updated consistently.

Internet Marketing Strategy | Establish and Meet a Publishing Schedule

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence.

I’ve explained the importance of updating your website multiple times each day, at least if your want your website to start generating leads in months rather than years.

Zippe.biz helps you generate quality leads for your business through your website.

We all have various demands on our time, pulling us in different directions. So how do you ensure your website does get updated multiple times each day?

Do it yourself

By creating a publishing schedule for your website and sticking to it. Right now I’m updating two websites and each gets updated every day at midnight and at noon. I must have (and I do) have a post ready to be published in advance of that time coming around. I schedule writing time on my calendar to make sure this happens.

Pay someone else to do it

And impose a rigid publishing schedule on them.

Do a little of both

Where maybe you write one post a day and you pay someone else to write two.

Does it really have to be multiple times a day?

The more often you publish, the quicker the search engines will bring you your audience. When do you start seeing an inflow of leads?

  • If you publish once a week, it will take years.
  • If you publish once a day it will take many many months (12 to 24).
  • If you publish 3 times a day it should take 6 to 12 months.
  • If you publish 5 times a day it should take 5 to 7 months.

Is it really necessary to publish multiple times a day? How badly does your business need leads?

Need leads? We can help…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to double your website conversions with inbound marketing Small business inbound marketing strategy is no longer a luxury, it’s a necessity. For your marketing strategy to work, you have to go where your p...
When Your Inbound Marketing Efforts Generates Too Little Traffic and T... Two Questions to Ask When Your Inbound Marketing Underperforms I concede the title is an oversimplification. There will be more than two questions to...
How to Know if Your Inbound Marketing Service Knows Their Stuff Selecting an Inbound Marketing Agency A leading business publication on the Internet recently published an article titled How to Tell if Your Inboun...
Inbound Marketing: Finding and Managing Remote Writers for Content Cre... Compelling Content Matters What if you get the value of Content Marketing and want the benefits, but can't afford the $2,500 per month a good agency ...
How to create a landing page that will improve your online presence For a strong and effective online presence, a good business website is not enough. You need strong and effective landing pages to convert website visi...

Leave A Response

* Denotes Required Field