What makes posts high quality?

Internet Marketing Strategy | How to Ensure Posts Are of High Quality

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence.

One of the four success principals of attracting your audience to your website is the quality of your posts. Your posts must be of high quality, in two different ways.

Zippe.biz helps you generate quality leads for your business through your website.

Quality from the Perspective of a Human

The post provides useful information in a way that is easy to read and digest. This aspect of quality is somewhat subjective.

Quality from the Perspective of a Search Engine Robot

This aspect of quality is not subjective at all. From the perspective of SEO, what makes a post a quality post is incredibly clear and easy to define.

Search Friendly Titles

From the perspective of SEO your post titles are the most valuable real estate on your entire website. Read this specific article for more detail.

Images with captions and descriptions

Every post needs at least one image with a well chosen caption and description.

Internal link

Every post requires at least one internal link. An internal link is a link to another post on the same website.

External link

Every post needs at least one external link, which is a link to a related post on another website.

Snippet posts

Most of the posts on your website need to be snippet posts…..

Pillar Posts

…..but you need some amount of pillar posts as well.

Internal link structure

This is a website wide strategy for an internal link structure above and beyond each post having at least one internal link.

 

Read the posts linked to above to learn the details of how generate and publish high quality posts.

Need leads? We can help…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Measuring Local SEO Marketing Conversions with Analytics What was intended to be a very short post about how to extract the most critical information from a few free Google tools has become (appropriately) l...
The High Cost of Effective Inbound Marketing to Attract Web Visitors a... The Cost of Doing Inbound Marketing How much should a business budget for Inbound Marketing? An article recently published at KunoCreative.com mak...
Social Media Marketing | In Lead Generation sometimes Less is More When it comes to Social Media Marketing, less is more. What I specifically mean by this is should focus on efforts on the one area that really driv...
Why Business Blogging is THE CORE to Successful SEO The discussion of the importance of blogging to SEO can now cease. Robert Ryan, an SEO consultant in Ireland, conducted an experiment whose conclus...
ABCs of Inbound Marketing: Longevity is Important for Success Longevity matters! This article is part of the larger series titled the ABC's of Inbound Marketing. For access to the entire series select the link ...

Leave A Response

* Denotes Required Field