What makes posts high quality?

Internet Marketing Strategy | How to Ensure Posts Are of High Quality

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the link in the prior sentence.

One of the four success principals of attracting your audience to your website is the quality of your posts. Your posts must be of high quality, in two different ways.

Zippe.biz helps you generate quality leads for your business through your website.

Quality from the Perspective of a Human

The post provides useful information in a way that is easy to read and digest. This aspect of quality is somewhat subjective.

Quality from the Perspective of a Search Engine Robot

This aspect of quality is not subjective at all. From the perspective of SEO, what makes a post a quality post is incredibly clear and easy to define.

Search Friendly Titles

From the perspective of SEO your post titles are the most valuable real estate on your entire website. Read this specific article for more detail.

Images with captions and descriptions

Every post needs at least one image with a well chosen caption and description.

Internal link

Every post requires at least one internal link. An internal link is a link to another post on the same website.

External link

Every post needs at least one external link, which is a link to a related post on another website.

Snippet posts

Most of the posts on your website need to be snippet posts…..

Pillar Posts

…..but you need some amount of pillar posts as well.

Internal link structure

This is a website wide strategy for an internal link structure above and beyond each post having at least one internal link.

 

Read the posts linked to above to learn the details of how generate and publish high quality posts.

Need leads? We can help…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Content Marketing Conversion Requires Forms People Don’t Like to Fill ... Everyone Hates Filling Out Forms Raise your hand if you hate filling out forms. I expect every hand is now raised, as everyone I know hates filling o...
Inbound Marketing Lead Generation and the Decline of Mass Marketing Ad... Digital Islands of Common Interest Digital islands of common interests refers to how the Internet is enabling us collectively to congregate with othe...
The Importance of Capturing Email Address on Your Website https://youtu.be/ZYd-M-6fUzw Start Video Transcription Hi,. I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute ...
What is the role of social media in your Inbound efforts? https://www.youtube.com/watch?v=ZjMol-RWays Below is the transcript of the above video for those of you who prefer to read (and for the search engi...
Tools for SEO and Inbound Marketing for Small Businesses with Limited ... Tools Make SEO Easier, but They Cost First let me explain that there are two broad categories of SEO tools, tools that help you do, and tools that he...

Leave A Response

* Denotes Required Field