lead generation via inbound marketing conversion

Internet Marketing Strategy | Converting Website Visitors into Leads

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence.

In the context of sales, conversion means walking a prospective customer into being a customer. This is accomplished by walking people through your sales funnel, one step at a time.

In the context of your website, conversion is implementing the first few steps of your sales funnel in your website.

Selling a $5 novelty item is different from selling a $2,000 a month consulting engagement. Although the decision making process may be similar in some ways, they’re quite different in others.

Buying a $5 novelty item

In deciding to buy this, you may ask yourself:

  • Is it cool?
  • Do I want it?
  • Do I have $5?
  • Let’s do it!

In this sales funnel, you website implement every step of your sales funnel, from initial product presentation to completing the sale.

Buying a $2,000 a month consulting engagement

  • Awareness: I have problem X… Where can I learn about solving problem X?
  • Research: How well do the various options help solve my problem? How do I make sure?
  • Cost/Benefit: What is the cost of not solving this problem?
  • Budget: Can I commit $2,000 a month?
  • Timing: When do I need it?
  • Selection of option: I have some specific questions…… How do the various options measure up?
  • Go/No Go: Let’s do it.

In this sales funnel, your website can provide awareness, research, and the ability of someone to contact you for more information. It is highly unlikely anyone will commit to a $2,000 consulting engagement simply on the content of a website.

What is Your Sales Funnel?

The specific topics being covered in this set of posts are:

To Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Internet Marketing Strategy | Measuring: Smart Google Analytics Code This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects...
Link Network: How Does Google Knows a Link Was Paid For or Not? Google Doesn't Like Bought Links, but How do They Know? When you read articles in the various trade publications you see a lot of press about the imp...
The Never Fail System for Generating Thousands of Leads for Your Small... Guaranteed Small Business Lead Generation System How many times have you seen a similar message? Easily attract a never ending flow of leads to yo...
Generating Small Business Leads via Local SEO Marketing It's an accepted narrative that the "big box phenomenon" is here to stay. To be competitive in any industry, you must achieve economies of scale and i...
What is Grey Hat SEO, what are the Grey Hat SEO techniques, are they r... It's useful to think of what are called Black Hat SEO and Grey Hat SEO as speeding. If one person goes a little faster than the posted speed limit,...

2 Comments

  • Mazie

    Reply Reply November 27, 2016

    Very good info. Lucky me I recently found your blog by
    chance (stumbleupon). I’ve saved it for later!

Leave A Response

* Denotes Required Field