lead generation via inbound marketing conversion

Inbound Marketing | Website Conversion | Remove Distractions

The one critical mistake many Internet marketers make is…. once the website visitor has started on the path of conversion (i.e. they’ve loaded whatever version of a Contact Us form your website uses)… the page in which they fill out the form contains so much clutter (and yes that is a technical term) that the web visitor is distracted from completing the conversion process.

In summary, once your website visitors has started the website conversion process and the form is loaded, REMOVE ANY AND ALL DISTRACTIONS!

This post is part of a short series on local SEO marketing website conversion. For access to every article in the series, click the link in the preceding sentence.

What types of distractions need to be removed:

  • The menu at the top of the page
  • Any and all sidebars
  • Any and all headers
  • Any and all footers
  • Anything that is NOT the filling out of the form

Leave your website visitors with one path to take and ONLY one path to take, and that is complete the form and hit “submit”.

The psychological principal this idea is based on is called The Paradox of Choice. When people have more choices, the choose none of the above more often.

To increase the odds of your website visitors completing your conversion process, give them one choice and one choice only.

 

When you need help attracting your audience to your website, then converting some of them into prospects for your business…

Yes, I want more leads

Related Posts

DIY Inbound Marketing: Persona and Habits of Successful Content Genera... DIY Inbound Marketing This post is an open letter to Amber Cebull of What She Said Marketing, in response to her post titled.... 5 Signs it’s Time t...
Inbound Marketing is Better Long Term Lead Generation than Content Mar... Inbound Marketing is better than Content Marketing? Many people think of Inbound Marketing and Content Marketing as the same thing. They're not. Wha...
This is why your inbound marketing strategy is failing Have you tried inbound marketing and concluded it failed miserably?Your next step should be to determine what went wrong.  You can, of course,...
How to measure your online marketing strategy efforts One of the greatest myths about online marketing is that it cannot be measured. But online marketing strategies for small businesses can be measured i...
Spending Money on Content Marketing Will Grow Your Business and Genera... A recent article published on a leading search website identifies the ad campaigns that they claim validate Content Marketing a where you should be sp...

Leave A Response

* Denotes Required Field