lead generation, website conversion, call to action

Inbound Marketing | Website Conversion | Make Call to Action Easy

Your local SEO marketing (aka Inbound Marketing) effort is attracting relevant visitors to your website.

You know your sales funnel, and most importantly for your website conversion efforts, what step 1 of the sales funnel is.

You’ve created a call to action that is clear and obvious.

Did you also make your call to action easy to take?

This post is part of a short series on local SEO marketing website conversion. For access to every article in the series, click the link in the preceding sentence.

Studies show, when your call to action requires more choices, fewer people do it. This is called the paradox of choice.

Generally, the call to action involves the web visitors filling out some form of a Contact Us form.

What does this mean to you?

Ask for the minimum amount of information you need for your website visitor to become a prospect. I recommend you keep it to four or five fields maximum:

  • Name
  • Phone number
  • Email address
  • How can we help you?
  • City (if this is relevant to you)

And nothing more!!

Later when your website is generate so many leads you need a way to separate the wheat from the chaff, then (AND ONLY THEN) does it make sense to add more field to the Contact Us form.

An example of this type of question might be:

  • Available budget

 

When you need help attracting your audience to your website, then converting some of them into prospects for your business…

Yes, I want more leads

Related Posts

Content Marketing: Innovative, Compelling, Useful: What Really Matters... What Makes Content Good? When you read the Inbound Marketing trade press you learn that content has all kinds of abstract attributes, all kinds of qu...
Internet Marketing Strategy | High Search Ranking? Update Site Often This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the pri...
What do websites gain in asking us for sign in even though we can brow... Principally websites gain two things: The ability to better track where you go and what you do on their site. The ability to follow up with you ...
How to market your small business on a limited budget: Inbound rescues... New business? High hopes? Too few leads? You're not alone. The #1 need for ANY business is a steady stream of quality leads. People who both nee...
How Native Advertising and Inbound Marketing both Increase Your Audien... What is Native Advertising? In case you have not yet seen the John Oliver evisceration of the very idea of Native Advertising, it is below, but in su...

Leave A Response

* Denotes Required Field