fill your sales funnel with quality leads from local seo marketing

Inbound Marketing | Publish Content to Step Visitors through Your Sales Funnel

Your content marketing effort has you generating a lot of content on your website in an effort to attract some who fill out your conversion form.

Something many marketers neglect is that different website visitors are at different steps of their buying decision process.

Your sales funnel must take into account that the various people who come to your website will be at different stages of their buying decision.

You need content on your website for every steps your customers go through.

Zippe.biz provides inbound marketing training, consulting, and implementation.

The steps may vary a little from business to business, but generally the steps are:

  • Whether: Should we remodel the bathroom or take a month long vacation to Italy?
  • Which: Let’s assume the decision is to remodel the bathroom.
    • Materials, colors, styles, etc, etc, all have to be selected.
    • A contractor must be selected.
  • Contingencies: If this, then that.
    • We will remodel the bathroom if we can get the whole thing done for $18,000 or less, otherwise we will do some thing else.

Decision making is also a recursive process, which means we tend to go back and forth between whether and which. We might decide to remodel the bathroom, then not find tiles we like, which delays the process, and makes that trip to Italy look more enticing.

The main point of this article is you need content on your website to address whether, which, and contingencies, as web visitors in every aspect of the decision making process will be showing up.

For help getting started with Content Marketing to generate leads for your business… 

Download the eBook: The 7 Fundamentals of Being Found Online

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