Organic Search Traffic, Google Analytics

Inbound Marketing Metrics: Measuring Organic Search Traffic with Google Analytics

This post is a tutorial on how to use Google Analytics to measure organic search traffic to your website.

It assumes that Google Analytics is configured for your website and that you know how to login to Google Analytics, but could use help navigating around once you’ve accessed the data for your website.

This post is for beginners who are new to Google Analytics and need a primer on where to start.

You will initially see a screen that looks like the one below.

To enlarge any of the images below, click on the image.

Organic Search Traffic, Google Analytics

Measuring Organic Search Traffic

 

 

 

 

 

Next step: From the menu on the left side of the screen, select the following: Acquisition -> All Traffic -> Channels.; You will then see the screen below.

Google Analytics: Acquisition -> All Traffic -> Channels

Google Analytics: Acquisition -> All Traffic -> Channels

 

 

 

 

 

Scroll down to find the table you see below.

Channels   Google Analytics2

 

 

 

 

 

Now before you shout “those stats suck”, yes they do. That website has been static for a few years and it’s ranking has dropped significantly.

For more detail on the organic search, hover your mouse over the label “Organic Search” on line 1, and click that link. Then scroll down and notice that Google no longer tells us what keyword phrases brought people to our websites.

Channels   Google Analytics3

 

 

 

 

Actually they sort of do, but in the Google Webmasters tools, which is for another blog post.

Need a Strong Online Presence?

Teaching small businesses how to be found online is what we do.

Contact Us

 

 

 

Related Posts

The Business Case for Blogging to Grow Organic Traffic and Generate Le... The Benefit to Your Business of Blogging Simply put, when you blog more often, you get found via Google more often.Having said that, the business...
How to crush it as a small business with these hacks While there reasons why you're in business, as a small businesses owner you know the challenges you face.From working on a tight budget to allocat...
What Does it Take to 100% Guarantee SEO Results? As stated in the previous post, a 100% guarantee of specific SEO results can not be done, and you should hang up (or walk away) whenever anyone tells ...
Inbound Marketing: How do Private Blog Networks and Business Blog Comm... Private Blog Networks Private Blog Networks (PBNs) where quite common 3 or 4 years ago.The name Private Blog Network is quite literal. It is a pr...
Growing Organic Traffic with Inbound Marketing is Processes, not Tools Inbound Marketing is Processes, not Tools Per Se The best tools, used poorly, do not generate the outcomes you want.I spoke to a young entreprene...

Leave A Response

* Denotes Required Field

CommentLuv badge