Organic Search Traffic, Google Analytics

Inbound Marketing Metrics: Measuring Organic Search Traffic with Google Analytics

This post is a tutorial on how to use Google Analytics to measure organic search traffic to your website.

It assumes that Google Analytics is configured for your website and that you know how to login to Google Analytics, but could use help navigating around once you’ve accessed the data for your website.

This post is for beginners who are new to Google Analytics and need a primer on where to start.

You will initially see a screen that looks like the one below.

To enlarge any of the images below, click on the image.

Organic Search Traffic, Google Analytics

Measuring Organic Search Traffic






Next step: From the menu on the left side of the screen, select the following: Acquisition -> All Traffic -> Channels.; You will then see the screen below.

Google Analytics: Acquisition -> All Traffic -> Channels

Google Analytics: Acquisition -> All Traffic -> Channels






Scroll down to find the table you see below.

Channels   Google Analytics2






Now before you shout “those stats suck”, yes they do. That website has been static for a few years and it’s ranking has dropped significantly.

For more detail on the organic search, hover your mouse over the label “Organic Search” on line 1, and click that link. Then scroll down and notice that Google no longer tells us what keyword phrases brought people to our websites.

Channels   Google Analytics3





Actually they sort of do, but in the Google Webmasters tools, which is for another blog post.

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