inbound marketing, story telling, lead generation

Inbound Marketing Lead Generation is Empowering Customers

I hate to be the one to break the bad news, but your customers care much more about themselves than they do about you. Your stories need to be about them, not about you.

Inbound Marketing (of which Local SEO Marketing is one variant) is an incredibly effective way to tell your story and get your story in front of your audience, but…….. if you put yourself and your business in the center of your story, you will engage far fewer people.

To create interest or buzz in what you sell, your story must be about how their use of your product or service will enhance their lives, will make them hero’s.

Not only must your story be about them, it must be about what your product or service allows them to do, allows them to be.

Want to sell dog treats? Instead sell people on saving the lives of dogs in shelters by buying your dog treats because that triggers a donation of x% to an animal adoption agency.

Want to sell ski accessories? Instead sell people on them being a better skier as using your accessories makes the experience warmer, more comfortable, and more focused on skiing (as compared to time spent on maintenance).

Want to sell local SEO services? Instead sell people are being able to grow their business significantly by effectively doing Inbound Marketing.

Remember, people don’t want to hear how good your product or service is. They want to hear how good it will make them.

To be a more successful business person, start your Inbound Marketing lead generation now. The sooner you start, the sooner you grow.

Yes, I want more leads

 

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