inbound marketing strategy vs implementation

Inbound Marketing is Better Long Term Lead Generation than Content Marketing

Inbound Marketing is better than Content Marketing?

Many people think of Inbound Marketing and Content Marketing as the same thing. They’re not.

What is Content Marketing?

Content marketing is attracting leads through the process of attracting people to your business through the publication of useful and interesting content (articles of various sorts) that provide your audience with real and useful information.

What is Inbound Marketing?

Inbound marketing is attracting people to your website via organic search, then converting some of those website visitors into prospects for your business.

Exactly How do Inbound Marketing and Content Marketing Differ?

Inbound marketing works via organic search. Inbound marketing did not exist prior to the Internet and search engines. Someone goes onto a search engine, enters a query in the process of researching some issue or looking for some answer, and they find your website and visit it.

Because inbound marketing works with organic search, it is about 15 years old.

Content marketing on the other hand is not strictly tied to your website. There are forms of content marketing that are very outbound. Examples are Facebook updates, Twitter updates, LinkedIn ads, Email marketing, and my personal favorite, a John Deere publication named The Furrow.

Content Marketing Predates the Internet

The Furrow was first published in 1895 and John Deere may officially be the first company to effectively use content marketing.

Although it is now a website, in the beginning it was a quarterly magazine that was distributed to farmers through their co-ops and feed stores.

To the farmers it was a source of information that is useful and interesting to farmers.

To John Deere it was a way to sell tractors to farmers, and it worked.

Why is Inbound Better Long Term?

Because one of the chicken and eggs things about organic search is the more you’re found, the more you’ll be found. The more you attract people to YOUR website (as compared to any other website) the higher your site will rank and the more people will come to it.

It’s sort of like that snowball getting bigger as it rolls downhill.

Want to Learn More?

I can help you.

Contact Us

 

 

Related Posts

Internet Marketing Strategy | Monitoring, Measuring, and Adjusting This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the pri...
Ways to increase conversion rates for your small business. What are Conversion Rates? Conversion Rate can be defined as the measure of prospects (potential customers) who take a specific action relative to yo...
How to build an effective landing page for your business The quality of your landing pages has a direct and significant impact of it's conversion rate.But how do you make sure your small business landing...
Your Online Presence: Local SEO and Lead Generation Your online presence is best maintained via your business blog.You don't doubt that your online presence is very important to your business.I'm s...
What are the most effective White Hat SEO Methods? White hat SEO activities can be reduced to two words: publishing and promotion.Have you ever noticed that news type websites (even for industry sp...

Leave A Response

* Denotes Required Field

CommentLuv badge