Longtail keywords

Inbound Marketing: Do Keywords Still Matter for Search Engine Optimization?

Search Engine Optimization How To: Keywords?

Google has stated very strongly that effective the Hummingbird algorithm update, keyword phrases have been obsoleted by ideas and concepts.

However, I did a little experimenting and testing and it seems this is not as true as the trade press says.

My experiments were small, but the results seem pretty strong.

What I did was to structure a variety of queries about similar ideas and concepts, but using different words.

For example:

Query #1: the value of keywords to online commerce

Query #2: the value of ideas and concepts to online commerce

When you compare the SERPs you see the results are drastically different.

I did around a dozen of these experiments. What I was looking for was some similar entries in the search results. I never saw any.

So while ideas and concepts may obsolete the use of keyword phrases in the future, it’s not happening yet.

When you consider the Hummingbird update was first rolled out about 16 months ago, it seems the transition is very slow.

The Conclusion: To Focus on Keyword Phrases?

My somewhat informal experiment tells me very strongly the statements in the trade press about the demise of keyword phrases and keyword research (which I myself bought into and reported upon on this very website) are premature.

The next question of course is what tool or tools provides the best keyword research data?

I’ve stopped using Market Samurai, a tool I swore by as recently as 2 years ago. I’ll research this later and get back to you.

While Inbound Marketing is all about publishing, keywords still matter.

Learn More About Inbound Marketing…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to go about good content marketing in your organization Content marketing is getting more complex. This is because there is a large amount of content available in the Internet today. Content is also b...
Inbound Marketing: How do Private Blog Networks and Business Blog Comm... Private Blog Networks Private Blog Networks (PBNs) where quite common 3 or 4 years ago. The name Private Blog Network is quite literal. It is a pr...
Grow Your Inbound Marketing Traffic and Generate Leads Without Keyword... Keyword Research is NOT the Key to Your Success There was a day when a successful Inbound Marketing effort started with keyword research. However,...
What do websites gain in asking us for sign in even though we can brow... Principally websites gain two things: The ability to better track where you go and what you do on their site. The ability to follow up with you ...
The Importance of Meta Data to Attracting Organic Traffic via Inbound ... What is Meta Data? This post discusses one technical aspect of SEO, which is important to the success of your Inbound Marketing efforts. Meta mean...

Leave A Response

* Denotes Required Field