lead geneation via inbound marketing creates top of mind awareness at the time a consumer is interested to buy

Inbound Marketing Creates Top of Mind Awareness At Buy Time

I’m going through a collection of marketing quotes and I came across this one:

Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that a buyer needs it.

David Meerman Scott
Best-Selling Author

When sales experts teach sales strategy, it’s all about being at the top of the consumers mind at the time they want to make a purchase. This is the reason we are literally bombarded with advertising impressions every day. Brands with big bucks want to ensure that at the time we want something, we think of them.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

But suppose you don’t have big bucks? How do you get in front of people at the time they want to buy?

The answer is called Inbound Marketing, which when heavily localized (which makes sense when you provide a service in a defined geography) is called Local SEO Marketing.

I’ve heard many people make the claim that Local SEO Marketing (Inbound Marketing) is cheap and easy. I prefer not to spread that same old hype, and instead give you a realistic expectation.

Effective Inbound Marketing costs you one way or another. You either hire a company to do it for you at a cost of between $1K and $4K per month ($500 a month plans will take a long long time to start generating leads), OR you learn to do it yourself and you spend 60 to 90 minutes every day (every day means 7 days a week) doing what needs to be done.

If you go the do it yourself route, simply make sure you work with a company that can provide their track record. Who is willing to open their analytics and show you what results they’ve achieved.

By the way, we have such a track record.

Please check out our success stories, then contact us to learn how we can help you too.

Yes, I want more leads


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