As a small business, you work hard to woo new consumers.
But your competitors are not sleeping. They are also working so hard to woo your loyal customers away.
How can you best work to keep your brand alive? The following are some important tips on how to keep your customers and potential customers engaged.
Mind your communication
Social media channel are just another way to communicate with customers.
Speak to your customers as you would if you were face to face with them.
Be polite, kind and gracious.
Acknowledge your customers
When your customers tweet, comment or contact you in any way, acknowledge them and their concerns.
Always let your customers know they’ve been heard. Also respond as quickly as possible.
Talk with your customers
Talk with your customer’s often to find out what they need.
Good communication will gain your brand more trust with your audience.
Don’t try to make your brand something it’s not.
Stay true to who and what your brand is.
If you want your customers to pay attention to your brand. Make sure to share relevant messages to the audience, while focusing on your customers and prospects.
It’s not about you.