The importance of landing pages. Capturing visitors information.

Importance of landing pages to small businesses marketing strategies

Inbound marketing strategy: Landing Pages

landing page is a web page that you to obtain information from your website visitors. For people who sell services the landing page is generally used to obtain the name, email address, and phone number. Something that allows you to follow up. For eCommerce sites, the landing page is used to collect everything needed to complete a sale.

Landing pages are also sometimes called “squeeze pages” and I think the idea

A perfect landing page targets a specific audience to your business for a certain benefit to the visitor.

For example: an email campaign campaign may bring people to a landing page where you provide an eBook in exchange for their name and email address.

Visitors find your site and its landing pages through a number of marketing channels including your blog posts (organic search), email, social media, pay per click advertising, and possibly involvement in discussions in online forums.

The call to action at the bottom of this blog post takes you to one of our landing pages.

The following are the reasons why you really need landing pages

Landing pages generate Leads

The purpose of landing pages is to generate leads for your small business. Without landing pages where the visitors receives something of value to them, why would they give you their contact information? Or for eCommerce sites complete the purchase.

Landing pages helps you build an email list

Whenever a lead completes a conversion form on a landing page, you will be collecting valuable information about your leads. You then use this information to follow up via email newsletters, direct email, or marketing automation emails.

Combining Analytics with landing pages gives you valuable insights

I can’t really show you the lead page in my Marketing Automation system as it contains name and email addresses but it shows me which people are engaged enough to not only visit my site, but to leave their contact information.

In the past 11 days I’ve received leads from:

  • San Jose, California
  • Canada
  • Oman
  • Sao Paulo, Brazil,
  • Lennik, Flemish Brabant Provice (I’ll look this one up later)
  • India
  • Israel
  • Richmond, Virginia
  • Laval, Quebec (why the one above is “Canada” and this one is “Laval, Quebec” I don’t know)
  • Casuarina, Northern Territory, Australia (again I’ll look this one up later)
  • Austin, Texas

At the very least, this helps confirm my belief that what my site talks about is of interest to a global audience.

 

Learn more inbound marketing strategies Here..

Download the eBook: The 7 Fundamentals of Being Found Online

 

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