google's search dominance, pay per click

If Google’s Dominance in Seach is Nearing it’s Peak, Your SEO Strategy Remains Unchanged

Is Google’s Dominance in Search Nearing It’s Peak?

Leo Mirani of qz.com thinks so.

His evidence is:

  • Most recent quarterly results were below analysts expectations.
  • Dollars per click (to Google) have steadily decreased for the past 3 years.
  • A product line guy (Sundar Pichai) has been appointed to free up Larry Page to focus on the bigger picture.
  • Ad blockers are rising in popularity.

He may have a point.

For purposes of your Inbound Marketing efforts, does this matter?

No, Your Inbound Marketing Strategy and Tactics Does Not Change

First off, Inbound Marketing is based on Organic Search, not paid ads.

Second, Google states in very clear language to the human raters who help them with the Algorithm tuning efforts, that the number 1 criteria to Google for deciding if a webpage is of high quality is usefulness (they use the word “utility”).

Not how long it is, not how many times the keyword phrase appears, but is the webpage useful.

SEO Formatting Does Matter Though

While utility is the prime consideration, once the human rates have identified a set of pages that are of high quality, the Search Quality Engineers then need to perform some form of analysis that allows them to “recognize” other pages that are similarly of high quality, without a human rater having to say so.

What Does This Mean for You?

Continue sticking to the basics, writing, scheduling, and publishing quality articles and stories, which are each rather short and focused, answer on question or convey one main idea, are published at regular and frequent intervals, and are properly formatted for SEO.

Learn How…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

So what next after an email list? Get the basics here When a website visitor becomes a potential customer, their journey started with marketing. But between marketing (awareness and interest) and becom...
Is your Call to Action not working? This might be the reason Calls to action (CTAs) are an essential part of every small business website. Effective CTAs is what turns your website visitors leads. What encour...
To Be Heard, Explain How You Solve a Big Problem in a Simple Way Getting the attention of your desired audience online is not easy. We're all bombarded with messages every day. Email, LinkedIn, Facebook, etc. It's t...
Getting started with link building. How to drive traffic to your site Link building means working to increase the number of links pointing to the content on your website. Link building is a big part of Search Engine Opti...
How to work on with your negative online reviews professionally Online reviews hold more power over businesses than business owners like. In some cases they have made or broken businesses. Positive reviews build...

Leave A Response

* Denotes Required Field