Customers always depends on research when making a decision on whether to buy from you or your competitors.
At this stage, case studies are effective marketing tool to persuade a prospect to make a purchase from your business.
Case studies are significant to small businesses as they paint a picture of your product or service, demonstrate real results to your prospects and most importantly they demonstrate return on investments.
Start with a common problem.
Create a case study that is relatable to a number of your personas. NOT just one customer.
Use relevant results
After determining a customer’s story that you will be highlighting in your case study, look for key metrics that echo with your buyers and show case the results that your customers felt.
Make sure that you make an impact on your prospects using those results that align with their problems.
Be short and clear.
Case studies are all about stories but that does not mean you create a novel. Cover your main point in just a few paragraphs.
Include quotes from the customer.
Uncover the feelings your customer experienced after their problem was solved. This will truly resonate with your prospects.
Set your case study with a compelling design that reflects your organization’s brand. Make it easy to read and also note that it’s important to use visuals in your case studies.
A Call to Action
Keep your audience engaged and make them take the next step towards making a purchase by including a call to action button.
Learn more here..