How do you use Instagram live for your small business?

How to use Instagram live stories for your business’s benefit

Effective marketing places a lot of emphasis on social media.

With social media advancement, businesses can now incorporate real time efforts into their marketing strategies. This helps in strengthening their online presence.

Instagram Live Stories is live video streams that go away (for a certain user) after their viewed twice. This provides an opportunity of real time and location based marketing, which is great for businesses that have regular (or semi regular) events of any kind.

In this article, we will go through what Instagram Live Stories are and how you can use them in your business for your benefits.

What is the Instagram Live stories?

This is a feature that allows users broadcast live video, which gets shared through their Instagram Story.

Instagram Live Stories is different from Facebook live in a way that Instagram Live Story disappears after the story.

What are the benefits of Instagram Live stories for businesses?

Transparency

This feature is a great way of doing real time marketing that you show your target audience that you have nothing to hide.

Instagram live gives you an opportunity to humanize your business in a transparent way.

Performance

Unlike Facebook live, your Live Story disappears as soon as it’s done. This help you feel more comfortable knowing that if there will be any kind of mess, it won’t be out online forever.

Interaction

Using comments, you are able to interact with your target audience or those who are viewing while you are broadcasting and you will comment back.

Quality

You are able to know how many people are engaging with your story as you can see those who are dropping and those who are joining. This helps you make any corrections to provide quality stories.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Answering “Why Does Your Business Exist?” Benefits your Ma... The Story of Marketing The evidence that understanding Why your business exists is beneficial is that very successful companies not only answer this ...
What is Successful SEO Today? Post Panda, Penguin, and Hummingbird? This is part 2 of a 2 part article.Part 1: What is SEO? A Primer on Generating Leads Through Online MarketingPart 1 gave a technical descripti...
How do you start your SEO career? It is always interesting to know how... Without exception, both myself and everyone I've met who does SEO got into the business out of necessity.In my case it was to generate leads for a...
How to bring more customers with landing page best practices What is a landing page? A landing page is a tool that is capable of generating interest, curiosity and make someone want to provide you their contact ...
Generating Leads from Inbound Marketing post Hummingbird and Keywords Keywords Were Once All Important SEO once meant keyword research and keyword density. And you would get serious results by focusing on keywords.B...

Leave A Response

* Denotes Required Field