How do you use Instagram live for your small business?

How to use Instagram live stories for your business’s benefit

Effective marketing places a lot of emphasis on social media.

With social media advancement, businesses can now incorporate real time efforts into their marketing strategies. This helps in strengthening their online presence.

Instagram Live Stories is live video streams that go away (for a certain user) after their viewed twice. This provides an opportunity of real time and location based marketing, which is great for businesses that have regular (or semi regular) events of any kind.

In this article, we will go through what Instagram Live Stories are and how you can use them in your business for your benefits.

What is the Instagram Live stories?

This is a feature that allows users broadcast live video, which gets shared through their Instagram Story.

Instagram Live Stories is different from Facebook live in a way that Instagram Live Story disappears after the story.

What are the benefits of Instagram Live stories for businesses?

Transparency

This feature is a great way of doing real time marketing that you show your target audience that you have nothing to hide.

Instagram live gives you an opportunity to humanize your business in a transparent way.

Performance

Unlike Facebook live, your Live Story disappears as soon as it’s done. This help you feel more comfortable knowing that if there will be any kind of mess, it won’t be out online forever.

Interaction

Using comments, you are able to interact with your target audience or those who are viewing while you are broadcasting and you will comment back.

Quality

You are able to know how many people are engaging with your story as you can see those who are dropping and those who are joining. This helps you make any corrections to provide quality stories.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

The Meaning of “Customer Experience as Content” to Grow Yo... Is There Such a Thing as "Too Many" Buzzwords? I came across a very recent article that claims "Content is King" is off target, that what really matt...
Inbound Marketing and SEO Tools to Help Generate Leads Through Your We... Let me first clarify what this post is not. It is not a comprehensive list of SEO and Inbound Marketing tools, but rather is a list of the essential t...
How Paid Links Will Negate the Search Benefit of Quality and Useful Co... Quality Content vs Paid Links I say versus because in this case this is NOT a false choice. Paid links will negate the search benefit of quality cont...
Summary of Inbound Marketing: How Anyone Can Do SEO Inbound Marketing First allow me to provide definitions to some common terms so when I use some below you'll know what is meant. SEO (Search Engine ...
How to sustain and increase your company’s competitive position To sustain and increase your small business position, you need to care about some trends your prospects and customers follow. Managing all the mark...

Leave A Response

* Denotes Required Field