We work so hard to acquire prospects.
As prospects do their online research looking for solutions to their specific problems, they sometimes get overwhelmed with information and lost between messages from competing brands.
As a small businesses, you can’t have them getting lost in your content.
Grab their attention with relevant and informative content that answers real questions.
After getting their attention, how do you convince them to buy your products or service?
Brand ambassadors (or brand champions) are people who promote the value of brands to their followers. Some are paid (think sports star endorsement deals) while some are genuinely excited about your products.
Brand champions have a powerful effect on encouraging prospects to make a purchase.
Brand champions offer a vote of confidence in your company’s ability.
Start by giving your customers a platform to speak their success with your product.
Let them share their story and showcase how you assisted in their accomplishments.
This can be done in the comment section of blog posts, encouraging some customers to be guest bloggers on your website, or creating a (moderated of course) discussion forum within a subset of your website. None of these are expensive any more.
The sharing of success stories by customers motivates other people to like your brand and become customers (and possibly brand champions themselves).
As you expand your pool of brand champions with success stories, look for increased activity and engagement with your customers and with your business.
Learn more here…