Successful marketing teams take control of their customer lifecycle from initial awareness and acquisition to nurturning through the funnel to purchase to follow up retention.
However many marketers tend to focus on acquiring new leads and converting them into customer, then they stop.
The cheapest customer is the one who buys again
In order to be successful at tracking and managing your customer’s journey, you need the right metrics for your business.
With good marketing metrics, you can identify the key drivers that move your prospects toward a sale, as well as that which drives customers to buy again.
This will help you put your resources and efforts into what’s working and eliminate what’s not working.
In this article, we’ll take a look how to attract customers and the metrics you need to measure your results.
When examining your attraction power, ask yourself how many people visit your website? Is your content engaging? And how popular is your brand? This last one of course should be focused on by more established companies with a known brand.
During the attraction phase in your customer’s lifecycle, choose a few main metrics to measure. You can’t measure everything.
People visiting your website
Track the number of people visiting your site and take note of the demographics of your visitors.
What matters most?
- Traffic sources
- Most popular content
- Where they come from geographically
- How well your landing pages convert
Social media followers
Sum up the number of followers on your social media sites. How engaged are they?
Content on your site
Look at how people engage with your blog posts and also track the number of views, and leads generated by your blog posts and web pages.
Select a few key metrics that make sense for website visitors at various phases of their buyers journey, AND MEASURE THEM.
Learn more here…