How do you make your google analytics effective?

How to track and measure your business website analytics

One problem that marketer face is analytics.

It feels like analytics is unfamiliar territory and there is a lot of confusion on how to set up an effective analytics strategy.

How should you be thinking about analytics?

A simple definition- Analytics is a tool that provides you with insights and also provides answers to your questions.

Marketing analytics helps you get to the bottom of what happened and make decisions about what to do next.

So what should you consider in analytics?

The right data to analyze.

The 1st step is to figure out your key metrics. This will give you a baseline of where what to track and interpret data.

Analyze your data.

Set up analytics tracking on your website to help you make in making more decisions.

Track your audience.

Track whether someone is a customer vs. prospect for you to sort them based on which they are. Track what they’re doing and where they disconnect with you.

This will make you able to meet the needs for your customers and prospects.

Also,

Track your CTA Metrics.

CTAs are important to small businesses as they give users an opportunity to convert.

Track to see what CTAs people are interacted with and also tract your CTAs to know what offers are being clicked.

Analytics will give you a view on your user’s experience.

In conclusion.

Analytics is a super important part of a small business marketer’s toolkit.

Use your analytics strategy for you to be able to dig deeper into your data.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to create calls-to-action that are persuasive for businesses Why are calls to action so important? Are you wondering why your content marketing efforts fail to meet your needs? Are you satisfied with the r...
So what next after an email list? Get the basics here When a website visitor becomes a potential customer, their journey started with marketing. But between marketing (awareness and interest) and becom...
Content Creation and Publishing is Key to Attracting Visitors, Leads, ... The Core Activity of Inbound Marketing Inbound marketing is set of activities, a set of processes, which when done well cause your website to show up...
Inbound Marketing, Content Marketing, and Website Quality (2) For SEO, "quality" is highly objective. This post addresses a comment made in a recent article on Search Engine Watch which claims that a high quali...
How to create a Twitter account that attracts loyal followers Small businesses seeking to grow their twitter followers need a concentrated effort because the road to social media marketing success can be difficul...

Leave A Response

* Denotes Required Field