One problem that marketer face is analytics.
It feels like analytics is unfamiliar territory and there is a lot of confusion on how to set up an effective analytics strategy.
How should you be thinking about analytics?
A simple definition- Analytics is a tool that provides you with insights and also provides answers to your questions.
Marketing analytics helps you get to the bottom of what happened and make decisions about what to do next.
So what should you consider in analytics?
The 1st step is to figure out your key metrics. This will give you a baseline of where what to track and interpret data.
Analyze your data.
Set up analytics tracking on your website to help you make in making more decisions.
Track your audience.
Track whether someone is a customer vs. prospect for you to sort them based on which they are. Track what they’re doing and where they disconnect with you.
This will make you able to meet the needs for your customers and prospects.
Track your CTA Metrics.
CTAs are important to small businesses as they give users an opportunity to convert.
Track to see what CTAs people are interacted with and also tract your CTAs to know what offers are being clicked.
Analytics will give you a view on your user’s experience.
Analytics is a super important part of a small business marketer’s toolkit.
Use your analytics strategy for you to be able to dig deeper into your data.
Learn more here…