What are the benefits of marketing automation for small businesses?

How to take better advantage of your marketing automation platform

Marketing Automation needs to be a reality for small business too.

Businesses use marketing automation to accelerate conversions through their funnel to one that generates a more steady stream of customer and revenue.

Why Marketing Automation for small business?

The two main reason are:

  1. It works.
  2. There are some really cheap solutions out there.

Small businesses that invest in automating their lead/prospect management workflows make more money. Marketing automation is a game changer.

The whole point of marketing automation is to deliver the right information to the right people at the right time.

It does this by detailed tracking of what people do both on your website, and in response to email’s you send them that send them back to your website

Marketing automation focuses the customers interest while nurturing them towards making a purchase.

In order to enjoy the benefits of a marketing automation platform, it’s important to understand the logic behind marketing automation.

Marketing automation is nothing more than email (and with some packages now) social media messaging, where the campaign follow if-then decisions as to what the next message will be.

If someone did not open the last message their next email will be different from someone who did open the email but didn’t click the link. And their next email will be different from someone who did click the link.

You get the idea.

The following are some of the main reasons why marketing automation will grow your revenue

Targeted messages:

The messages you send are targeted to what the user recently did (or did not do) with your last email and on your website.

The more targeted your messages is, the great your chance to convert leads.

Qualified leads:

Actions and lead takes are assigned score. Leads who take various action have higher score. These are you MOST qualified leads and they merit special follow up.

But first you need to know who they are.

Nurturing:

Because Marketing automation tools help you touch your prospects more often (at various stages of your sales cycle) they help you get more relevant information from your prospects. Initially you maybe get only their name and email address. Next touch you get the name of their company and their department. Next touch you get the size of the budget.

As you move them down your sales funnel you fill out their profile which makes it easier to craft a message that speaks to their needs.

Sales and marketing alignment

Aligning marketing and sales people is an important step in guaranteeing revenue growth. But for many businesses, this is not an easy task. Marketing automation helps you.

 

Learn more here…

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