Your calls to action are some of the most important elements of your entire campaign.
Many small businesses do them poorly, thereby losing the attention of potential prospects have the desire to close, but then fail to.
Remember that if your call to action is weak, your sales will be weak.
You must make your visitors click that button to move them to the next step.
The following are some of the ways on how to make your Call to action button enticing.
Make your CTA clear
Be clear, be obvious, leave no room for uncertainty.
Make your button as visible and clear as possible. You only have a short time to convert visitors. Therefore put your button in a position where it can be seen easily and clearly and it stands out against the background of the page it’s on.
Sell Benefits, Not Products
Customers want something good for them. Your landing page should convince them with a list of benefits to them.
Location of your CTA
First you need to do some testing to determine the best location of your CTA that drives the most conversions.
I advise people to start with the button in the lower right side of the web page as in our culture we read from top to bottom and left to right. We’ve been trained through this to look for “continue” (of some form) to appear in the lower right corner.
However, after testing the location with the most conversions wins.
Designing a nice CTA button will do you good but you need to attract your visitors by placing attractive images.
Also remember that creating the best call to action button is not the end. You need to test it over and over again. While attracting an audience to your website is more science than art, conversion seems to be more art than science.
Learn more here…