Many small businesses plan to create more content in future because they’ve heard that creating valuable content for their target audience is a surefire way to beef up results and revenue.
For every dollar spent, content marketing generates about three times as many leads as traditional marketing.
Harmful (thin) Content
Did you know that there is such a thing as harmful content? This means noise, rather than quality. In the world of content marketing this is referred to as “thin content”.
As a general rule, you want to publish as frequently as you possibly can. If you’ve got the resources with which to publish a quality article every hour, do so. Most small businesses don’t. If you can publish once a day, do that. If you can only publish twice a week at first, start with that.
We’ve discovered over time that publishing every 8 hours is a sweet spot when you compare results to effort expended.
What can we learn from Journalism?
So how can your content stand out as the best? Content marketing as Journalism.
There are quite a number of tips of how to stand out as the best with your content by acting as a journalist. This article focuses on just one How to use quotes in your content.
The body of a news article includes things like quotes from sources. You can use quotes in your articles as journalists do.
Use quotes in your content to
- Craft a stronger narrative
- Add credibility
- Bring your content to life.
By adding quotes to your content, you more clearly illustrates your main point to your target audience.
So how do you use quotes in your content?
The following are some of the tips.
Here are a few tips for using quotes strategically in your content marketing.
- Select experts
- Seek peers (of your customers)
- Partner with influencers.
Just as journalist do in their news, quote the above in your content marketing strategies to help build credibility. Of course to make this work, quote credible sources.