How to repurpose your old content in the right way

How to repurpose your old content using the right way

While focusing on creating and pushing new content is important, repurposing old content is also beneficial to your small businesses website.

Old content if re used in the right way can attract new audience and create a closer connection with your existing audience.

Why?

Different people prefer to “consume” content in different ways. While some prefer to read blog posts, other prefer to watch short videos.

There are many ways on how you can renew your content.

The following are some ways to repurpose old content.

Turn your series blog posts into a complete guide

After you’ve written a series of blog posts on the same topic, you call roll them up into an eBook. It can then become a lead magnet.

Renew your internal data to case studies

Update your success stories (case studies) every so often. When success story data is “too old” it’s less trusted.

Transform your presentations into infographics

If you have presentation that contains a certain information in graphs or charts, turn them into visual infographics and further elaborate on them.

With the above ideas in mind, repurposing old content helps you the need of coming up with new concepts that requires time and resources.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Post

What are the benefits of aligning your sales and marketing people? Conversion is the stage in the customer lifecycle where prospects take the next step along their journey toward being your customer. One conversion...
Small business marketing mistakes to avoid in the new year Small business marketing is a long game, which simple mistakes can mess up. This article will focus on content marketing mistakes. It’s not easy fo...
Internet Marketing Strategy | Securing Your WordPress Website This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click either of the link ...
The Importance of Links to SEO and Inbound Marketing Success Being Found Requires Having Been Found It's ironic, but if you want people to find you via organic search, it's important that other people have alre...
How to address disconnects between marketing and sales alignment The communications gap between marketing and sales people for many small businesses causes dropped leads which can be very costly. Marketing and sa...

Leave A Response

* Denotes Required Field

CommentLuv badge