While focusing on creating and pushing new content is important, repurposing old content is also beneficial to your small businesses website.
Old content if re used in the right way can attract new audience and create a closer connection with your existing audience.
Different people prefer to “consume” content in different ways. While some prefer to read blog posts, other prefer to watch short videos.
There are many ways on how you can renew your content.
Turn your series blog posts into a complete guide
After you’ve written a series of blog posts on the same topic, you call roll them up into an eBook. It can then become a lead magnet.
Renew your internal data to case studies
Update your success stories (case studies) every so often. When success story data is “too old” it’s less trusted.
Transform your presentations into infographics
If you have presentation that contains a certain information in graphs or charts, turn them into visual infographics and further elaborate on them.
With the above ideas in mind, repurposing old content helps you the need of coming up with new concepts that requires time and resources.
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