If your company is spending too much on customer acquisition you are in trouble.
Customer acquisition cost is not the sole determinant of your success of failure as a company, but knowing how much you spend to obtain a customer is critical.
But how do you know your customer acquisition cost?
Customer acquisition is simply what you spend on generating leads and customers (including all the sales and marketing activities over a given period of time) divided by the number of customers acquired.
To service your market area, it is very important to find a way of reducing your customers acquisition cost. But how? Marketing automation is an excellent solution.
This article shows you how to reduce your customer’s acquisition cost with marketing automation;
Marketing automation shortens the sales cycle
Longer sales cycle leads to higher costs of customer acquisition.
Marketing automation helps you shorten your sales cycle thus increases your marketing ROI.
This along can often justify the need to have a powerful tool that increases conversions.
Marketing automation increases lead flow
Make your prospects life easy. Your landing page narrows their focus. Then send them messages with the same focus. The main strength of marketing automation is the ability to send messages based on what actions were (or were not) taken with the prior email.
Automation makes leads nurturing easier.
Marketing automation allows better segmentation
Better segmentation leads to higher conversion rates.
Not everyone is responding to the same offer, so don’t send everyone the same email.
With a marketing automation too you segment your prospects in as many segments as you need for better targeting and messaging.
Learn more here..