How do you plan for your marketing automation strategy?

How to plan for your B2B marketing automation strategy

What are your marketing goals this year? What new lead nurturing programs are you creating?

These are some of the questions you need to ask yourself as you start your 2017 planning.

As you know, most people who learn of your business and your products/services are not ready to buy right away. They need to make some decisions before they buy. They go down their Buyers Journey.

Marketing automation is enables you to nudge them along with little to no human involvement.

This article discusses some of your marketing automation strategy to focus on this year.

Tools for brand evangelism

Converting prospects into customers is great, but converting customers into brand evangelists is better.

Marketing automation is not just for nudging prospects to become customers, it’s also for keeping in touch with existing customer. Do you actively solicit feedback from your customers? If not, why not?

If you don’t, how do you know what they want that you’re not currently doing? Alternatively are you doing things they don’t want?

Think mobile

Mobile device use is getting even larger and therefore you need to prepare marketing campaigns that are specific to mobile.

If your content (web pages, blog posts, email’s, etc) do not display well on mobile devices AND do not allow for easy interaction from mobile devices, you’re causing yourself problems.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online


Related Posts

Is Content Still King When “Utility” is Google’s Top... Per Google Quality Equals Utility Google is very clear their higher criteria for high quality content is what they call "utility". The precise lan...
How to repurpose your old content using the right way While focusing on creating and pushing new content is important, repurposing old content is also beneficial to your small businesses website. Old c...
Why is Your Content Strategy Not Critical for Inbound Marketing Lead G... Is Your Content Strategy Piece Meal and Ad Hoc? If so, don't stress it, at least not too early. When it comes to Inbound and Content Marketing, an...
How to improve customer retention rate for your business For small businesses, retaining customers is an incredibly important part of growing a sustainable business. We are in the business to earn and kee...
How to get optimum results from your website optimization Website optimization is now a MUST do thing for a progressive marketing strategy. In the coming year, website optimization is one thing that you ne...

Leave A Response

* Denotes Required Field