How do you plan for your marketing automation strategy?

How to plan for your B2B marketing automation strategy

What are your marketing goals this year? What new lead nurturing programs are you creating?

These are some of the questions you need to ask yourself as you start your 2017 planning.

As you know, most people who learn of your business and your products/services are not ready to buy right away. They need to make some decisions before they buy. They go down their Buyers Journey.

Marketing automation is enables you to nudge them along with little to no human involvement.

This article discusses some of your marketing automation strategy to focus on this year.

Tools for brand evangelism

Converting prospects into customers is great, but converting customers into brand evangelists is better.

Marketing automation is not just for nudging prospects to become customers, it’s also for keeping in touch with existing customer. Do you actively solicit feedback from your customers? If not, why not?

If you don’t, how do you know what they want that you’re not currently doing? Alternatively are you doing things they don’t want?

Think mobile

Mobile device use is getting even larger and therefore you need to prepare marketing campaigns that are specific to mobile.

If your content (web pages, blog posts, email’s, etc) do not display well on mobile devices AND do not allow for easy interaction from mobile devices, you’re causing yourself problems.

Learn more here…

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