What are the importance of an intergrated marketing automation

How to overcome the problem of managing multiple marketing tools

Using multiple tools in your marketing toolkit creates a complicated technology environment.

And remember that where there’s complication, there’s cost.

We use marketing tools (for example social media, email, and content) for our benefits as they provide highly flexible and effective methods for finding and engaging prospects.

Marketing tools also helps us increase demand, building stronger relationships and driving more revenue. BUT….

In this article, we are going to show you the bad side of managing many marketing tools in your small business.

Time

Managing many marketing tools requires you to spend more time maintaining your systems. Your efforts should go into managing your marketing activities.

If one of your tool needs special assistance from your IT people, then the whole of your system can stop while you wait for assistance.

Consistency

Managing many tools can negatively affect your consistency. This can make your business look different on different platforms.

Data

This can be hardest of all.

Using many marketing tool means that you are depending on separate sources of data to come up with actionable information. Thais can be hard especially when you need to see the big picture of how your business and your marketing activities are performing.  Using many tools doesn’t necessarily give you a better dashboard. In fact quite the opposite is often true.

So what is the way forward?

It depends. If you’re a big business with big bucks and can afford an expensive tool that is as all-in-one as possible, getting this all encompasing tool is an option.

When you’re a small business without that kind of budget, you need to be selecting in how you piece together your solution. And while you won’t find a single system meets all your needs, it’s important to be implement as few as reasonably possible.

A reasonable set of systems is:

  • One for content generation (the ideally allows people to collaborate on content)
  • One for social media management
  • One for marketing automation

Learn more here about generating leads through your website….

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to choose the right marketing automation platform Marketing automation is a powerful tool that allows you to attract better leads, nurture them, improve your communication with clients, and sell more....
How to tackle complex marketing problems for businesses Not all businesses sell products or provide services that people are familiar with. Maybe your business idea is very new and people don’t yet know ...
Best lead generation tools to boost your conversions For small businesses, inadequate marketing strategies can really doom your website conversion rate. Marketing automation is a good way to analyse a...
7 Ways to Never Run out of Ideas for Fresh Business Blog Post Ideas This is the second article in a 2 part series. Part 1 described the required mindset or attitude to take. This article describes the specific ways ...
Answering “Why Does Your Business Exist?” Benefits your Ma... The Story of Marketing The evidence that understanding Why your business exists is beneficial is that very successful companies not only answer this ...

Leave A Response

* Denotes Required Field