Using multiple tools in your marketing toolkit creates a complicated technology environment.
And remember that where there’s complication, there’s cost.
We use marketing tools (for example social media, email, and content) for our benefits as they provide highly flexible and effective methods for finding and engaging prospects.
Marketing tools also helps us increase demand, building stronger relationships and driving more revenue. BUT….
In this article, we are going to show you the bad side of managing many marketing tools in your small business.
Managing many marketing tools requires you to spend more time maintaining your systems. Your efforts should go into managing your marketing activities.
If one of your tool needs special assistance from your IT people, then the whole of your system can stop while you wait for assistance.
Managing many tools can negatively affect your consistency. This can make your business look different on different platforms.
This can be hardest of all.
Using many marketing tool means that you are depending on separate sources of data to come up with actionable information. Thais can be hard especially when you need to see the big picture of how your business and your marketing activities are performing. Using many tools doesn’t necessarily give you a better dashboard. In fact quite the opposite is often true.
So what is the way forward?
It depends. If you’re a big business with big bucks and can afford an expensive tool that is as all-in-one as possible, getting this all encompasing tool is an option.
When you’re a small business without that kind of budget, you need to be selecting in how you piece together your solution. And while you won’t find a single system meets all your needs, it’s important to be implement as few as reasonably possible.
A reasonable set of systems is:
- One for content generation (the ideally allows people to collaborate on content)
- One for social media management
- One for marketing automation
Learn more here about generating leads through your website….