What is the importance of marketing to sales and marketing automation?

How to overcome sales people challenges with marketing automation

Marketing and sales people encounter challenges in developing customer’s relationships.

They also face challenges in communicating effectively with prospects and of course with each other. These challenges can have a negative impact on the customer experience and therefore you need to have a means (a platform) that streamlines this process.

Marketing automation is the best tool to help you streamline these processes for both your marketing and sales people.

So what are the challenges that sales people face?

Multitasking.

From receiving and making calls and other prospecting tasks, sales people have a lot to do.

Marketing automation provides your sales people a way of prioritizing opportunities. This is done by sending one email at a time to prospects based on what they did or did not do with the last one, and on what actions they did (or did not) take on your website.

Miscommunication between sales and marketing

Sales and marketing people generally don’t communicate in real time. This can result in conflicts with prospects. Marketing automation tools help you leverage automatic alerts for your sales people. They receive notification when marketing has passed them a lead, and when the prospect takes some pre defined action.

Accuracy

Sales people sometimes create emails that are inaccurate. With a marketing automation tool, your marketing people are able to create email templates, your sales people then use for creating emails when engaging with your prospects.

To increase opportunities and avoid wasting time, your sales people need to know how to interact with your prospects.

Marketing automation gives them tremendous visibility into what the lead and customers do on your site and do in response to the emails they are sent. This detail is enormously useful to your sales people when speaking with your prospects.

Learn more here…

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