Image optimization for small business website

How to optimize images for your small business website

Does your product photo show up when people do a google search? When it comes to Search engine optimization, it’s important to optimize your images for SEO too. Search engines not only search the content on your webpage, they also search for keyword phrases on your images.

Are you optimizing your website images for search ranking? If you don’t then you are hurting your business potential. Images that don’t match search queries cause fewer people to find you.

Having said that, there are two important aspects to optimizing images on your website.

Being found via search

This is a matter of entering SEO friendly content into the image meta data fields.

The fields are:

Title: Provides SEO value

This is the title and URL of the image. You want your image keywords to appear here.

Caption: Does NOT provide SEO value

This has zero SEO value. It is displayed (by some WordPress themes) below the image.

Alt Text: Provides SEO value

This is displayed in place of the image when for some technical reason WordPress is unable to display the image. It should be a proper sentence rather than a set of keywords but this sentence (like the title) should contain keyword phrases you want the image to match.

Description: Provides SEO value

This should be 2 or 3 paragraphs that provide an fairly extensive description of the image. It should resemble a mini blog post.

Affect on page load time

Pages that load slower rank lower.

Website images are one of those load items. Therefore attention must be given to them.  Having quality content is important but if Google lowers the page ranking because of long load times, you’ve blown it.

An important aspect of successful content marketing is through visuals and if your images takes time to load it harms your results.

So how can you optimize your website images?

The following are some aspects of images that can be optimized.

  • Image Dimensions
  • Image Format
  • Image Compression
  • File Size

By far the easiest way to optimize your images for faster load times is to install a WordPress plugin that does that.

The plugin we use is “EWWW Image Optimizer”.

It is literally a “set it and forget it” thing. We never worry about importing images into WordPress that are too large as this plugin makes them smaller during the import.

 

Proper optimization will attract more online shoppers AND reduce website load time. What’s not to like?

Learn more here about generating leads through your website…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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