How to manage your content writer effectively

How to motivate your content writers with cost effective rewards

If you’re like most small business owners, you guys are hard pressed to create your own content. You’re busy. We get that.

But it needs to happen and your budget is small.

Since the answer is to use writers from less expensive parts of the world, you need a process to manage and motivate them. This post focuses on the motivation piece. It’s both critical and easier than you may be thinking.

Often people are motivated to act because of some simple rewards like having good communication with them.

Engaging your content writers is critical. They’re not easily replaceable commodities. They’re an integral part of your team, independent of where they’re located.

However the geographic distances and the differences in time zones do provide challenges.

This is helped great by training them. Showing them how to create educational content and how to increase attention to your business through blogging.

On this post, I share with you some of the cost effective ways to keep your content writers encouraged.

Define your goals and objectives

First, determine what your business needs to achieve from a big picture perspective.

Also from the perspective of their specific goals and objectives.

Anything you need your content writer to achieve should be explained clearly, as you do with any other team member.

Have a clear communication plan with your writers

Communication is the key to achieving your set goals and objectives.

Provide feedback through very structured “feedback document” which spell out in detail what is right, and what needs improvement.

If needed (and sooner or later it will be), schedule meeting through Skype and/or Google Hangouts.

Measure before and after.

Just as any other marketing strategy, in order to improve on how you manage your content writers, measure things. When done well, motivating your content writers will have an enormous impact on your small business.

Learn more here…

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