How to get start with a marketing automation program

How to measure your readiness for a marketing automation

Do you understand the importance of implementing marketing automation in your small business?

Marketing automation can seem complicated, so it’s important to break it down into smaller manageable pieces.

Marketing automation needs an effective strategy: proper planning and preparation to make it work well and meet your goals and objectives.

Some companies find marketing automation easy while the majority struggle with it. I can assure you that those who finds it easy make proper arrangements before getting in to it.

The following are some readiness factors to consider before getting in marketing automation.

Update your website appropriately

Your business website should be attractive and up to date with interesting content. It must also be properly optimized on search engines. Additionally, have downloadable content (…i.e. eBooks and videos) on your website, and a lead capture from on your landing page.

Have good content and a content strategy

Content is the fuel of marketing automation and not just content, but useful quality content. If you are able to write content for your website fine, but it is sometimes advisable to hire a content writer who creates quality content in sufficient quantity to get the attention of the search engines.

Before getting into a marketing automation program, understand your audience and their problems then build content that informs their needs.

Lead generation strategy

If you have an existing strategy on how you nurture your leads, it’s important to automate it before moving to a new campaign.

Use content to attract leads and also use gated content to filter in the serious leads. Lead generation is both an art and a science. You need to drive more traffic to your funnel to bring in fresh leads on a regular basis.

Have clear expectations

Before getting into marketing automation, know how you will monitor your results and make necessary adjustments. Also don’t get into marketing automation today and expect results tomorrow. Give it time to mature and know what to expect to achieve by what time.

In summary…

People sell marketing automation as a turn-key solution for small businesses. It is not turn key. Marketing automation is an iterative process with repeated learning experiences.

In time it pays off big time and walks your leads through your sales funnel with a minimum of time required of your sales people, but to do this it must be properly setup and this requires an initial investment of time and effort.

Learn more here…

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