What is the lead strategy after a sale?

How to makes a great customer marketing strategy beyond a sale

What exactly is customer marketing? What is the difference between  customer engagement and customer marketing?

After closing a deal, your marketing people need to turn their focus and energy towards customer marketing.

Customer marketing is a good thing because you increase your opportunity for targeting hard-won customers and turning their engagement into an effective lead driver.

So what makes for a great customer marketing strategy?

The following are some tips on how to turn your customers into your business advocates.

Do not focus on prospecting alone

It is easier to sell to an existing customer over a new client. They already know you.

Learn how to earn your customers trust, because they’re already familiar with your brand, your business offerings, your sales processes etc. This is why you don’t keep your focus solely on prospecting.

Take your customers success seriously

The main idea behind customer marketing is: your success is a reflection of your customers’ success.

Help your customers use your products to help their businesses succeed.

Help your customers understand how they use your products and how these relate to their goals.

Your marketing and sales people keep the communication going at regular touches. This provides both your customer and your marketing people with they education, feedback, and support they need.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Generating Leads through Inbound Marketing by Staying Motivated to Wri... How do You Find Time to Write? My students ask me this question often.It's the wrong question.If you knew some simple habit would transform y...
What do Newsrooms and Journalists do That Online Marketing Needs to Le... This is the 2nd article in a 2 part series.Part 1: What Can Online Marketing Learn From Newsrooms and Journalists?As you can probably guess fr...
How will we can cross-check whether our SEO campaign is working or not... The first tool I use in Google Search Console (the URL of which is google.com/webmasters/tools). The other is Google Analytics.See see a large ima...
How to create engaging email marketing for your business Do you use email as a marketing channel in your business? Email is an essential part of our everyday lives, and email is still one of the most importa...
The Biggest Lie in Inbound Marketing? Content Sells A recent head says:The Biggest Lie In Inbound MarketingAnd the post then goes on to say what that biggest lie is. In summary:It require...

Leave A Response

* Denotes Required Field