What exactly is customer marketing? What is the difference between customer engagement and customer marketing?
After closing a deal, your marketing people need to turn their focus and energy towards customer marketing.
Customer marketing is a good thing because you increase your opportunity for targeting hard-won customers and turning their engagement into an effective lead driver.
So what makes for a great customer marketing strategy?
The following are some tips on how to turn your customers into your business advocates.
Do not focus on prospecting alone
It is easier to sell to an existing customer over a new client. They already know you.
Learn how to earn your customers trust, because they’re already familiar with your brand, your business offerings, your sales processes etc. This is why you don’t keep your focus solely on prospecting.
Take your customers success seriously
The main idea behind customer marketing is: your success is a reflection of your customers’ success.
Help your customers use your products to help their businesses succeed.
Help your customers understand how they use your products and how these relate to their goals.
Your marketing and sales people keep the communication going at regular touches. This provides both your customer and your marketing people with they education, feedback, and support they need.