Successful online marketing strategies for small businesses

How to make your small business outstanding and customer friendly

With everybody having a website these days, the Internet is full of small business websites that are not very good.

For small business website to be outstanding i.e. have a great design and other basic elements, the most important thing is put yourself in the perspective of your customers, and design a website you feel will be easy for them to use and meet their needs.

Below are some of the essentials that your small business website should have for it to effectively and successfully help you reach your target goals and objectives.

Clearly describe what you do

Visitors who visits your small business website will initially peruse your website in 10 to 12 seconds. Make sure your main message is conveyed to people in the short time frame.

Make your website simple using a sensible Web address

Simple web address means easy to remember, easy to pronounce, and easy to spell.

Therefore……Keep it simple.

Remember that your domain name is something you want people to remember.

Understand the basics of search engine optimization

Make your small business website accessible by searchers on search engines by understanding and becoming familiar with the basic concepts of search engine optimization.

In order to avoid an expensive website that is costly to update, use WordPress. The software is free. WordPress hosting is cheap. And out of the box it’s the most SEO friendly website platform out there.

Provide fresh and quality content on your website

And this is the most important part.

As I have been saying in my previous posts, your business website is your first impression for a prospective customer. Provide content that provides solutions to your customer’s problems. When you publish content that provides real answers to real questions, more people will find your site, share your posts, and come back for more.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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