How do you develop a lead nurturing program?

How to make your prospects buy- Lead nurturing program

Leading a prospect to your website is one thing. Leading them to buy is another thing. But you improve your chances considerably with a lead nurturing program.

The main purpose of a lead nurturing program is to help your prospects take the next step towards making a purchase, with the conversion of lead to customer being one of the most important.

For many small businesses, creating a successful lead nurturing program can feel a bit overwhelming.

This article provides you with advice on how to develop a winning lead nurturing program without getting overwhelmed.

Move in one step at a time

If you don’t have any lead management strategy at the moment don’t just move from what you have to a complex lead-management strategy.

As a small business, to achieve a strong lead nurturing strategy move one step at a time.

Start by collecting email addresses, then sending a weekly newsletter.

Graduate to the use of an auto-responder where rather than the weekly email (or perhaps in addition to it) people receive a series of emails that are triggered by when they fill out the form where they provide their email address.

And finally graduate to a full fledged marketing automation system where the next email a lead receives depends upon what they did or did not do with the last one.

Identify your best leads

This is jumping a head of bit, but when you get to marketing automation you get lead scoring, where leads are given points based on actions they take which show interest. Leads with the most points are your best leads and deserve special attention.

Start with a single campaign

It would be great to have different nurture segments but if you’re just starting out nurturing your leads, start with a single nurture campaign for all leads then segment your strategy in the future.

Content really is king

When it’s good. Crap content is not king.

Cointent includes videos, blog posts, articles, etc. Categorize your content by your consumer.

Also reuse content in breaking them into series pieces because people get lost in long content.

In conclusion,

Setting up a lead-nurturing program doesn’t have to be hard.

Take one step at a time.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Content Marketing | What Makes for Good SEO? The key to good SEO is words. Technical aspects help, but words are the difference that makes the difference.A recent article on a leading search w...
ABCs of Inbound Marketing: Focused Effort Generates Results Success requires focusThis article is part of the larger series titled the ABC's of Inbound Marketing. For access to the entire series select the l...
Is bounce rate metrics more important for small businesses? Does bounce rate matter? Does bounce rate affect your search ranking?Rand Fisken of MOZ ran a bounce rate experiment. The results were inconclusiv...
Internet Marketing Strategy | What Content on Your Webiste is Popular? This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It also is part of a sub-series about website monitoring...
ABCs of Inbound Marketing: Generates High Quality Leads Lead GenerationThis article is part of the larger series titled the ABC's of Inbound Marketing. For access to the entire series select the link i...

Leave A Response

* Denotes Required Field