How to create more engaging and interesting content

How to leverage your FAQs into informative content

In spite of the incredible effectiveness of content marketing to lead generation, only 30% of marketers feel they’re effective.

Are they perhaps generating bad content? Content that people don’t find useful and interesting?

Overview of Content Marketing

One of the most popular types of small business content format is blog posts.

By producing blog content on your business, you are able to land on more quality leads for your business.

The Challenge

Creating effective content can feel hard because writers don’t always know what to write about.

Coming up with an engaging and enticing topic that will excite your readers can feel hard. On this article, we show you how you can leverage FAQs to generate more engaging and effective content.

So how can discover blog topic from FAQs?

By talking to your visitors and customers, you will discover their questions and create blog post that is valuable and helpful to them.

After all, what is an FAQ other than questions people have asked. If those questions have been asked, does it not follow that people want answers?

So the key is to find out what questions people are asking, and to answer those questions in your blog posts, then to direct people to those answers.

But where do you find the questions people are asking?

LinkedIn Groups

Find out the LinkedIn groups that your target audience joins. Join them. Watch the conversations and notice the questions being asked. This will warrant you a perfect blog post on the topics that they get many engagements.


Follow target hashtags that are of highest interest to your target market. Use this to come up with hottest blog posts.


Quora is nothing but questions and answers. Check for what questions are being asked, answer those questions in blog posts, then answer on Quora with a link to the blog posts.

Online Discussion Forums

There are online forums for nearly every interest, from owners of Ford Rangers to Knitting to Small Business Marketing.

Join a few and look for what questions people ask.

In conclusion: Look for common issues you can address and questions you can answer to provide the useful and informative content that your target audience will find useful.

Learn more here…

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