Have you ever thought of direct mail? When people think about direct mail, they imagine of advertisements that ends up in trash.
Now, as a small business, why would you want to reach your customers through direct mail?
But did you know that most your customers are using digital channels?
I think direct mail is the best place to reach your customers.
By combining direct mail and digital marketing, you create a powerful strategy that will generate amazing results.
The following are some of the ways of how to integrate direct mail and digital marketing.
Merge direct mail and email marketing.
Combining direct mail and email leads to an increased response rates and this could seriously impact your Return on Investments.
At the start of your marketing campaign, it’s important to send direct mail to your prospects then use email to send follow ups.
The most important thing to understand here is that you capture your targets attention with direct mail them then bring them closer through email marketing.
Fuse direct mail to interactive marketing
By combining direct mail with digital marketing, you drive greater engagement with your customers.
Small acts of kindness add up.
Therefore, use direct mail and digital marketing to amplify messaging.
But remember to keep your message simple and consistent throughout when using the two strategies.
Use digital offer to drive customers
After evaluating your target audience, it’s now time to know how to drive them. Create an offer that they can’t refuse. Motivate them with an offer to take an action.
Customers are more digitally connected than ever. Use direct mail to capture their attention and communicate to them more effectively using email marketing.
Learn more here…