What are the importance of a lead scoring strategy.

How to increase your ROI by implementing lead scoring mechanism

Many small business marketers consider lead generation as their top priority. But lead generation without proper lead scoring strategy wastes time, energy, and money.

Lead scoring is the task of determining which of your leads are sales ready.

Without a lead scoring strategy, your sales people are being sent contacts for people who are not ready or are unable to buy.

As a small business, you need to focus on lead quality over lead quantity, without ignoring the lower quality leads. This is done through a marketing automation system that implements lead scoring. Leads are nurtured through the marketing automation system and the ones that get scored above a certain threshold get sent to a sales person for personal attention.

So what is lead scoring?

It is the process of ranking leads based on their perceived value to your company.

Lead scoring is the measure of value of a lead to your small business.

How to increase you ROI with lead scoring.

The goal of a lead scoring strategy is to provide visibility of leads as they move through your sales process.

When used properly, a lead scoring program helps increase your ROI by

  • Lead scoring enables you to see what strategies are driving qualified leads
  • Lead scoring ensures that you segment leads appropriately
  • Lead scoring helps your sales people focus on leads that are qualified
  • Lead scoring helps you create a personalized user experience for each lead
Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

ABCs of Inbound Marketing: Permission Based Converts Better Inbound IS permission based!No one likes to be sold, but everyone likes to buy.This is not only a fundamental truth, it is the basis behind what ...
Search Marketing Code of Ethics is a Good Idea, but Doesn’t Goog... SEO Organizations call for "Search Congress" When I first read this article about creating a Search Congress to draft and enforce Search Marketing Co...
Internet Marketing Strategy | Plugin Benefits SEO: Broken Link Checker This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects...
Internet Marketing Strategies | Lead Generation thru Inbound Marketing I refer to this specific Internet marketing strategy as Inbound Marketing.It is also know via the following names:SEO SEO Marketing Lo...
Why Mobilegeddon Started Hurting Non Mobile Sites Years Ago What's Worse? Someone not being to find your website, or someone finding your website and the usability being so poor they leave?This is what str...

Leave A Response

* Denotes Required Field

CommentLuv badge