Google Analytics is an excellent tool that provides data to act on. Google Analytics is an important tool for examining your website data to make informed decisions to improve your performance.
How can this tool affect your conversions?
Small businesses can use data from Google analytics to measure their strength and adjust as necessary.
This article focuses on how to increase conversion using Google analytics data.
Segmentation by traffic source
Google Analytics allows you to track
- How people are coming to your website
- When they come to your website
- From where they were referred to your website
A good percentage of customers are more likely to shop on a site that offers a more personalized experience.
Google Analytics allows you to see how visitors behave on your website. This will helps you identify your best performing landing pages which you can compare to the ones that don’t perform as well.
Google Analytics Experiments
Along the lines of the section above, you can use a feature within Analytics called Experiments which allows you to easily compare the performance of two similar landing pages.
This tool allows you monitor your product performance. This gives you the clear value of different users on your website. With this data, you are also able to know which product actually generates money to your business.
Google analytics helps you know exactly what your visitors are looking for. This helps you know why certain visitors stopped at a certain point and how to resolve that problem.