The main purpose of Search Engine Optimization is to organically boost your website’s traffic.
Getting web traffic is not enough though. If you are not converting them into potential visitors then your strategy will definitely fall apart.
Optimizing your website for organic traffic is very important but it’s more important to convert your visitors into solid potential customers.
The key concept to converting more visitors into potential customers is to where visitors enter your ‘sales funnel’.
In this article, we will explain to you what a sales funnel is and show you some steps to increase your leads from your existing traffic.
So what is a sales funnel?
It leads customers through a process that ends with a sale.
Content marketing is part of sales funnel, and its overall goal should be to attract more visitors to your website.
Content leads visitors through a journey that prepares them to buy.
Therefore, for your content marketing strategy to be effective, it must be a strong part of your sales funnel.
The following are some ways on how you can turn your website visitors into high quality leads.
Use Opt-in Offer
Always remember that it takes more than just a call to action button for this to happen.
Encourage your visitors using your opt-in offer to follow your by providing relevant benefits and giving your visitors a reason to look forward to your emails.
Tip: make sure your offer are relevant and valuable to your readers.
Testimonials- to build trust
People always want to hear from trustworthy and reliable sources that your business is worth. Testimonials builds trust which is a very powerful marketing tool.
Increased search traffic is beautiful buts its only useful if you turn them into paying customers.
Learn more here…