How to increase your sales with marketing automation

How to improve your sales effectiveness with marketing automation

What is sales effectiveness?

Sales effectiveness refers to doing the right activities at the right times to achieve predictable sales results.

Many sales people often complain about the quality of leads they get from marketing people.

Sales people always claim that they don’t know which of the leads sent by marketing are worth following up.

In a perfect set-up, sales and marketing people work together smoothly. Like a baton hand off on each new highly qualified lead.

When sales and marketing people are well-aligned, marketing people support sales effectiveness.

In this article, we look on how to achieve sales effectiveness in your business

To be effective in your sales, you must have an optimized sales process with the right technology.

To be effective in your sales, you need the right tools. For sales people, it is important to pursue the most qualified leads. For marketing it’s important luke warm leads be nurtured, without devoting a large amount of time and effort to doing so.

How marketing automation supports sales effectiveness

Marketing automation is a powerful tool for driving sales effectiveness.

Marketing automation enables proper hand-off between marketing and sales, providing salespeople with everything they need to quickly understand which leads have priority.

Marketing automation also gives your marketing people an overview on which leads to nurture more.

Sales and Marketing Communication is Key

…and marketing automation gives them the ability to talk to each other VERY effectively.

Marketing automation helps your marketing and sales people work together to make more effective decisions about where to invest precious time, energy, money, and other resources.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Why every business need videos in their marketing strategy In the past, video was a nice to have strategy for small business online marketing, but now so many small businesses have success with video it has be...
Fatal mistakes along the way that are killing your conversions Conversions are dependent on how well you nurture your leads. Some businesses have excellent products and services but insufficient sales. Why? Thi...
Local SEO Marketing | Measuring Campaign Effectiveness How do you (along with your local SEO marketing consultant) measure the effectiveness of your local SEO marketing efforts? It's relatively easy using...
New Inbound Buzzword: Visual Content Marketing: Does it Generate Leads... Content Marketing Buzzword Alert Visual Content Marketing.... It first came to my awareness through a post on JeffBullas.com. The 10 New Rules of...
Internet Marketing Strategy | Make Your Calls to Action Obvious This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion...

Leave A Response

* Denotes Required Field