How can you improve your sales and marketing?

How to improve your sales and marketing people cooperation

Sales and marketing alignment is key to small business success. Nobody can deny that.

Demand Metric did a survey and found that 66% of organizations with proper sales and marketing alignment achieved their goals.

How?

So how do you improve your sales and marketing alignment?

Remember that if your sales and marketing people do not collaborate, you will pay a price as your business suffers.

One of the biggest barriers to sales and marketing alignment success is lack of communication. When aligning your people, create a bridge for how your sales and marketing people communicate.

The first step to a better sales and marketing collaboration is clearly define your SHARED goals and objectives. From increasing your market share, to new customer’s acquisitions, to more revenue, to boosting your customer’s lifetime revenue per customer, etc, you must first define your goals.

The following are some of the basics of a perfect sales and marketing alignment process.

Agree on the target buyer(s)

Your business may have more than one.

To avoid the situation where your marketer want to attract a certain type of people and your sales people want to sell to a different certain type of people, you must JOINTLY agree on who your target buyers are.

Define what a marketing qualified lead is

A marketing qualified lead is always defined upon the agreement of your sales and marketing people. Once the definitions is agreed upon,  your sales and marketing people should then agree on the lead hand-off process, which will define when and how marketing people will pass a lead to your sales people. It also defines how leads get handed back for nurturing when needed.

Agree on metrics

There must be agreement on what to measure, but also on how to measure. What specific activities or sequence of events on the part of your prospects are worthy of them being considered “leads” and being passed to sales.

Learn more here about dropping leads into the top of your sales funnel…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Educating Your Customers and Prospects Improves Your SEO and Attracts ... In What Way is Good SEO a Form of Education? Google ranks websites that provide interesting and useful content.Website that provide a lot of usef...
Internet Marketing Strategy Preparation | Your Branding Statement This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation t...
Small Business Online Marketing Priorities: Blog? Email? Social Media? So Many Online Marketing Choices... As a small business owners you do not have an infinite amount of time, money, or energy to devote to online marke...
How to drive traffic to your landing page. Small business marketing After creating nice landing pages on your small business website, it’s now time to drive potential traffic to your landing pages.There are two mai...
Content/Inbound Marketing | Importance of Good Ad Copy A previous article explained the importance of using good ad copy form your inbound marketing campaign (aka content marketing) and how the search engi...

Leave A Response

* Denotes Required Field