What are some of the powers of aligning your sales and marketing people?

How to improve your sales and marketing alignment strategies

For any size businesses, sales and marketing alignment is key for growth. Businesses face a lot of challenges when it comes to having sales and marketing work together as one team.

The lack of a collaborative means to define which leads are appropriate to continue to nurture and which of them are ready for a purchase causes business to leave a lot of money on the table.

This is why you need your sales and marketing people to work together.

What are some of the great challenges of aligning sales and marketing?

The following are some of the main reasons why it’s hard for some small businesses to align their sales and marketing people.

  • Communication,
  • Broken processes,
  • Different metrics for measurement

To manage your leads effectively, you need a collaborative effort of your sales and marketing people.

When sales and marketing people work together in identifying and converting high-quality leads your top lines does much better.

So how do you create a well-aligned sales and marketing process?

Create a sales and marketing Service Level Agreement

Bring together their common objectives and the role of each team in the lead nurturing and conversion process.

Create a workflow for sales and marketing management

This workflow is the process part of your service level agreement. It that connects sales and marketing people in terms of day to day interactions.

Marketing automation allows you to establish rules around this.

Using marketing automation software, your marketing people will not manually choose which leads to nurture to be considered marketing qualified leads and your sales people will not manually accept leads that are considered sales qualified leads. The rules will cause the strongest leads to migrate from nurture to direct sales.

It works.

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

How to take better advantage of your marketing automation platform Marketing Automation needs to be a reality for small business too.Businesses use marketing automation to accelerate conversions through their funn...
Where do businesses go wrong with inbound marketing? As a small business with limited capital, inbound marketing is a natural strategy that produces significant return on investments, when done well (whi...
Answering “Why Does Your Business Exist?” Benefits your Ma... The Story of Marketing The evidence that understanding Why your business exists is beneficial is that very successful companies not only answer this ...
Inbound Marketing: Finding and Managing Remote Writers for Content Cre... Compelling Content Matters What if you get the value of Content Marketing and want the benefits, but can't afford the $2,500 per month a good agency ...
Inbound Marketing is Lead Generation thru Blogging for Business Inbound marketing is where you make it easy for your prospects to find you via organic search, as compared to you having to constantly hunt for prospe...

Leave A Response

* Denotes Required Field