How to align your sales and marketing teams

How to go about marketing and sales alignment for business growth

Are your marketing people delivery low quality leads to sales? That convert really poorly? Do your leads know very little about you when your sales people contact them?

This happens when marketing believes “more is better” while sales believes that “better is better”.

So how do you align the two functions so they pursue the same goals?

A deep understanding of sales and marketing alignment is when your sales people helps your marketing people determine which of the properties of your product should be emphasized to which types of prospects, and at what stage.

This drives the look and feel of your landing pages as well as the content you publish to attract visitors to drive to those landing pages.

While bringing two different groups with (sometimes) two different views of prospecting to work together might seem a problem to many business, in this post we provide simple tips you can use to make everything work smoother.

Encourage communication

Getting your marketing people and sales people to generate leads in the pipeline and close those deals is tricky, but this this can be done by creating ways of communication that will benefit each side.

Have a regular forum where your sales and marketing people meet each other and talk. Impose a little structure on this discussion. It’s not a chit chat session or a gripe session. It’s an exchange of ideas and a focusing exercise.

Marketing must think of sales as their customer

When your marketers think of your sales people as their customer when planning and creating content, it’s easier to identify the gaps where a campaign could better support sales’ efforts.

These two simple tips can make all the difference in the world.

Learn more here…

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