Content marketing is getting more complex.
This is because there is a large amount of content available in the Internet today.
Content is also being created every day and the rate of content publishing isn’t stopping any time soon.
The problem now is that we’re creating more and more content but getting fewer comments and links.
Does this mean the end of content marketing?
Not at all. You now need to focus on how to end bad content marketing.
Work on publishing better content.
But how do you create better content? What is better content?
Do effective planning, pull in topic experts to create better content, and have a working promotional strategy for your content.
Great content means high quality content
Some people create content they can barely read themselves, then expect their audience to read and share. Let’s be honest. This does not work.
While how much content you publish does affect your SEO, it’s time to stop publishing pure filler content. If your topic experts don’t have time to write, hire writers to write and have your topic experts edit for accuracy and clarity of thought.
Content marketing strategy?
Content marketing like any other marketing strategy. You must have a plan and you must execute on your plan every day. Don’t run your content marketing by “just” creating content.
There is expertise in your business. You need to get that expertise onto your website.
But what often happens is the experts are busy and don’t have time to write, whereas hired writers often lack the detailed expertise. They need to work together. While today’s collaboration tools are primitive, you can use something as simple as Google Docs for now to make this happen,.
Bad content marketing does more harm than good. But good content marketing, involving high quality content, not only still works, but works great.
Learn more here…