In recent years, the Internet has triggered a great revolution in buyer behavior AND marketing technology.
In the past, we had a one directional sales process where marketing and sales people contributed to the flow of information. Feedback on how marketing was performing was slow. But now, the Internet has enabled (or perhaps more accurately forced) us to have a multi-dimensional set of conversations with our buyers.
Customers call the shots
Customers now have the powers to dictate our sales cycle and therefore, every small business needs appropriate technology to allow them to even participate, let alone lead.
From content marketing tools to marketing automation, the available technology assists small businesses to have a better (and more profitable) relationship with their customers and potential customers.
First things first. Technology will never mysteriously turn your business into a selling powerhouse. Your focused efforts are required.
Connect with your customers digitally
Customers today at some point always look for a product or serve online. As a small business with the goal of attracting high quality prospects, use technology that delivers the best leads, and track your customer sentiment on social media.
From their comments, you will be able to know what answers they want. This in turns tells you what content to create to better engage with them.
Bridge the gap
For lead generation, lead nurturing, content development, social media, etc., you need technology. Tools that help you do all of the above are cheaper now than ever before.
Automate your process
Deploy marketing technologies that will automate many of your more time consuming activities including:
- Collecting and analyzing customer information to refine your strategy
- Promoting content to your social media accounts
- Nurturing leads via email to lead them through their decision process (which is YOUR sales funnel)
The above provides people with a superior customer experience
As a small business, you need to use marketing technology with your customer database, website, content, etc. to get the most out of your marketing.
Learn more here…