Even in small businesses, sales and marketing can have a hard time working together. The closer they work together on common goals, the more your business will sell.
What is sales enablement?
Your prospects and clients make up your target audience, and while it’s easy to get focused on marketing to them, it’s important to remember they’re just one part of who we need to market to.
Your sales people are also part of your marketing audience and that’s where sales enablement comes in.
When aligning your sales and marketing people, your 1st focus should be getting every to understand common ideas of who your prospects and customers are. Part of this effort requires your sales people use more of your marketing’s approved content, tools and technologies.
The whole idea of sales enablement is for your marketing people to be learning from sales, and for sales people to use what of what marketing creates to close more deals.
Sales enablement gives your website content a more prominent role in your sales efforts.
Creating a sales enablement strategy
The way that you strategize your marketing efforts for targeting your prospects should be the same way you optimize internal marketing strategies with your sales people.
For your sales enablement strategy to succeed, it’s important to have strong marketing and sales collaboration.
Restructure your people
Involve your people both from marketing and sales into a combined set of processes.
Sales enablement focuses on unique challenges of your sales people and how your marketing efforts an support them.
Learn more here…