How to develop a content marketing strategy for your small business

How to get started with content marketing for businesses

Content marketing is everywhere, in every industry, from businesses of all sizes. Blog posts, videos, eBooks, etc.

Content marketing is NOT just a popular slogan.

It’s also an incredibly effective way of promoting your small business, when done correctly.

If you’re willing to commit to be successful in your business then content marketing is a necessity.

In this post we will tackle some common questions from small business owners about content marketing and provide appropriate answers.

What exactly is content marketing?

Content marketing is a marketing strategy of creating and dispensing content (mostly published to your website) to attract a defined audience for your small business website and to your small business.

The main objective of content marketing for small businesses is to drive potential customers to your business, typically through your website.

But you have to be a content marketer?

As a small business owner with the access to internet and have a social media presence, you are a content marketer already. Every ad you publish is content. Every conversion you have with every prospect is content. Every talk you give is content.

If you do any of what is listed above, you are halfway to being a content marketer.

What makes content marketing different from what is described above is a focus on attracting prospects through content.

Content marketing is a solid marketing strategy with measurable goals, and is based on publishing often.

How do you figure out what content to create for your small business?

Create content based on the following decisions.

  1. Topic- it can be on your customer or about your product or service.
  2. Format- videos, blogs, eBooks etc.
  3. Platform- content on your business website or social media network etc.

However, what is most important is that ALL of the above be infused with the understanding that you’re speaking to people who have problems to solve and goals to achieve. Your content is not about you, it’s about them. It can and should mention you, but it’s important you understand that it’s not about you.

Try this and feel free to share with us your experience.

Learn more here…

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