Starting up a small business has ups and downs. While it’s not your only concern, you MUST make sure that your small business is sustainable and scalable.
As a starter, you need to understand that shortcuts can kill your business. Play the long game as the results will be sweet.
The key to make a starter business grow is to have a well prepared marketing plan that focuses on realistic (slow and steady) growth.
Believe it or not, in their first year, Coca Cola sold only 25 gallons of syrup their first year.
This article gives you some tips on how YOU get new customers for your starter business.
Of course the ultimate is to come up with an innovative idea that solves a real and pressing problem. Marc Andreessen of Andreessen-Horowitz refers to this as Product/Market Fit.If you’ve got this, the market will pull you along.
Visibility creates opportunities…
Proper branding matters. This matters for young companies as when someone loves your product or service and they tell others, it’s important your company identity not look different for the person you’re being referred to.
Visual branding matters. Did you know the Nike swoosh is the 3rd most recognized symbol on Earth? The 1st and 2nd are religious symbols.
Marketing includes brand building.
Attracting your customers simply means that your clients are finding your business without much difficulty. This is where Inbound Marketing (or Content Marketing) comes into it’s own. It’s A LOT cheaper to make it easy for people to find you than it is for you to be constantly prospecting for clients.
And once you attract a few of the right people to your business, do whatever it takes for them to fall in love with your product or service. Make whatever adjustments are needed so they feel they can not live without it.
Once you’ve successfully build a product or service that 20 people feel is indispensable, growth is inevitable.